Posts

Twitter Tips: Why add a full stop before an @mention on Twitter

Have you scrolled through your Twitter feed and seen a couple of tweets starting with a full stop before an @mention and wondered why? 

It’s one of Twitter’s quirks that plays a huge role in what appears on your feed. When you tweet directly to someone and @mention them at the start of your Tweet, or when you ‘reply’ to a Tweet eg;

@dotsocialise thanks for the great #socialmedia tip

This Tweet will only appear in the feeds of users who follow both you and the person you are Tweeting. The reason for this is a good one, it prevents us from flooding other people’s streams when we’re having a Twitter conversation (we don’t need to share everything)

Now, if you add a full stop or any other icon before the @mention your tweet will appear in all of your followers feeds, for example;

.@DotSocialise post great #SocialMedia tips

In summary:
.Dot before you @mention at the start of a tweet to ensure your message is seen

And leave the .Dot out if you’re having a chinwag

NOTE: This trick is only for when you @mention people in the beginning of your Tweet or for replies that you want everyone to see.

Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

Reframing the same content to post it again

Reposting the same information on your social media channels will get you more exposure.  However, the best way to do this is to reframe the content to suit your audience.   For example, change the header, slant or tile describing the post, blog or article to entice different people to click to read or share your information.    According to Buffer’s blog, “9 Best Social Media and Content Marketing Tips from Buffer (see No 4)  they can get double or triple the amount of engagement by highlighting different elements of the content when they repost it!

That’s pretty amazing.  So, don’t forget to keep re-posting and reframing your content, mixed in with interacting with others on your social media as always of course.

Here’s an example of how we’ve done it for you to see how you could do this too.  These are Tweets about one of our other Blog posts:

How to see ALL the activity on your Facebook page – good to know !”

“A Facebook blog – how to see all the activity on your page in one go – by

“This is really helpful, a way to see ALL activity on your Facebook page – NEW blog by Wendy. It also works on

The example by Buffer was using Facebook and explains how they also use imagery to create more ways to repost the same content and increase engagement as well.

If this blog post was helpful to you please comment, and follow and ReTweet for us @DotSocialise.

Another successful Social Media workshop completed!

PF_DS_workshop-67

PF_DS_workshop-87PF_DS_workshop-123

 

 

 

 

 

 

 

Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

tweets 2 tweets

 

 

 

 

 

 

 

 

 

 

 

Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Why and how to use Twitter Lists

Lists are extremely useful.  You can group people together in Twitter lists so that you can go and just see those people’s Tweets.  It’s also useful because you don’t have to follow the people you put into Lists and so you don’t have to follow them but still get to see their Tweets.  It’s another way of seeing people’s Tweets if and when you want to and you don’t have to be following them.   You can have 1000 different lists and put 5000 people in any of them, one or more.

You can create your own lists or subscribe to lists created by others. 

To create your own list,  go to the gear icon drop down menu in the top right navigation bar or from profile page just click on Lists.   That’s where you go to look at Tweets by people you’ve put in Lists and manage your lists etc.  

To add Tweeters to your lists, click the gear icon by the the Users profile and you’ll see ‘Add to List’.  

Whether to keep your Lists public or private is up to you.  If you have a bunch of confidential clients, influencers and competitors you want to ‘watch’ what they’re Tweeting about then you’ll probably want to make those private.   If you’re making a good list of contacts in one field or location that others might want to follow we’d suggest you make them Public, and that you name them clearly and positively and you’ll get other people following your lists.   

To follow other people’s lists, from their Profile click on Lists and subscribe.

 

For more on detail and help with Lists try Twitter’s “I’m having trouble with lists” information in the Help Centre.

Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

Twitter tip: Keep your Twitstream clean!

If you want to use twitter effectively as a business tool you need to sort the wheat from the chaff, streamline your experience and spend quality time interacting with the people you follow.

TheTwitCleaner is a great tool for cleaning up your Twitstream and getting rid of spammers and bots! – it’s genius, just click the link below, sign in and let it highlight the timewasters, spammers and scammers so that you can de-clutter the rubbish in your Twitstream.

I love this app, it highlights users who might be using Twitter inappropriately telling you who’s spamming, who’s behaviour is ‘dodgy’, who are Bots and who are self-obsessed…  It also tells you where you fit into the mix!

Try it out for yourself