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Online monitoring using Google Alerts

For monitoring what’s going on in your industry online and topics of interest, what people are taking about or saying about you and your business, this is such an easy and simple way to get this information regularly without any fuss.

A Google Alert generates search engine results, based on a search you request, and sends it to you by email.   This means you can keep up with what is new about a topic, company, industry and see what is being shared online about you and your business without having to go actively searching for it.    You can use this information to make sure you don’t miss anything being posted about you and/or your business, to create new content or comment on new developments in your field, or just share new or interesting information on your social media channels.

It’s VERY simple to do, just go to Google Alerts.  You can decide how often you want to be notified, what language, region and which type of results you get in ‘Sources’.   If you leave it to Automatic you’ll get a mixture though, if you prefer a particular format you can select to receive news, web, video, blogs etc.

It even gives you some Alert Suggestions and a preview of the kind of content you will be getting depending on your search terms, so you can change or improve what you are wanting to receive before you confirm the alert.  You can select how often you receive them too.  We suggest you set some up and alter then alter them to suit until you start receiving exactly what you’re looking for.

It’s such an eady and simple way of improving your online presence and knowledge.  Just try it out at Google Alerts, and if you really need full step-by-step instructions find them here at WikiHow.

 

To keep up with us at Dot Social, if you’re local to Croydon you could meet us at one of our events, or follow us on Twitter and Facebook.

 

 

News: Twitter launches ‘Flight School’

in 2014, people are no longer asking Why Twitter? they are asking How Twitter? And as if by magic Twitter has followed the lead of the likes of Facebook, Google and Buzzfeed and has launched it’s very own learning hub – Flight School to help agencies use Twitter more effectively as a marketing tool.

Twitter say:

“For marketers who want to reach consumers during today’s biggest live, public and conversational moments, there’s no better place than Twitter. Flight School has given us added expertise to leverage Twitter’s real-time marketing platform to create impactful campaigns for our clients in the evolving digital media landscape.”

The online tutorials will cover maximising content, tailoring campaigns for specific clients and promoting messages at the right time to reach a target audience.

Another successful Social Media workshop completed!

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Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

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Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

What do you love best about Twitter, Facebook, Linke….

What do you love most about the platforms you use?  It’s great to find out how other people use Social Media.   Often it shows us a new perspective, an insight or even a great tip we can use.

Here’s what I love most about the platforms I use most:

Twitter is by far my favourite because it’s full of conversations, quirkiness, news and information. It’s not limited like some of the others in that it’s reach is far and wide because anyone can ReTweet your message and one of their followers can ReTweet it again and so it goes on.   As much as it’s extensive, it can also be very localised, if you want it to be, by chatting with locals and using local searches.  You don’t have to be following someone or them you to be able to interact or share information with you, so the reach of your message is almost infinite. There’s always something interesting happening there too.    See more on this on my own blog How Twitter Changed My Life.

Facebook is where my friends are, well most of them, still.  It is where we catch-up, chat, share photos & organise things in groups from days outs to events and parties.  That’s what I do personally on Facebook.   In some business groups and on Pages I share relevant and useful content and find some very useful information, mostly from pages I’ve liked and am interested in.

LinkedIn really is for business and where I mostly find out most about my networking contacts, their background, their business, expertise and experience, if they’ve completed it! I also use the search facilities on there quite a bit and post in local groups, contact people through their message system who I haven’t got or stored their contact details.  You can also get quite hooked on ‘Answers’, where you can pose or answer questions on specific topics.

For photos I love Flickr for displaying, grouping, sharing and more and I’m beginning to see the excitement of Pinterest now.  I never got into Instagram and don’t see the point of re-duplicating uploading my photos again and I really don’t want to click through to them from Twitter either!

YouTube searches are phenominal now, and I am often looking up How tos and more on there.  With AdBlocker on Chrome it’s even slicker to use now too.  I’ve also blogged about whether it’s a good or bad thing to block online advertising. It’s not often convenient for me to watch video, which is why I still read much more information than listen to or watch online myself.

Google Plus still feels like a new playing field to me, with most people I see posting being ones I recognise from one of the above platforms.  Circles and Communities, to me, are just a replica of groups on Facebook or LinkedIn.  I know some people who say they absolutely love G+ but, as a friend & Tweeter recently said, “What gap does it fill?”.

So, what do you do on/with the platforms you use?  

What’s your favourite and why?

Are you a Google Ad? – Protect your privacy and make sure you opt out

In case you missed it, last November Google updated its terms of service, allowing the company to use your profile information in ads. Meaning that your name, picture and personal details are being spread throughout your network (unless you have already opted out).  

Facebook learnt the hard way that  there are lots of people who don’t like their face and name to show up in ads, and paid out a few Quid to some disgruntled users that took them to court.  

Google have tried to make the move by being more communicative, but if you did miss it – don’t panic! You can opt out right here all you have to do is scroll to the bottom of the page and uncheck the box. 

For more information on how the shared endorsements work go here

My quick DIY guide for marketing your business for FREE

I’m loving WordPress today.

The beautiful thing about online marketing these days is that you really can do it all yourself.  Not only can you develop and write your own site having complete control over it, you can buy your domain, set up your emails and plug-in your WordPress site (I’m going to use Namesco.co.uk )  for a fraction of the cost of a professional web developer – and it looks just as good.

The logo of the blogging software WordPress.

Image via Wikipedia

Once your site is up and running you can set up your social media profiles and promote your business for free.

During these days of DIY marketing, I find myself getting more and more attached to my laptop and more and more in love with my new business.

If you want to set yourself up and you need a hand, you know where to find me 🙂