Posts

Why using TrueTwit makes you look like a True Twit

If you are a TrueTwit user, please don’t take this post personally.  You might be new to Twitter and you might think that you need some kind of validation service for your account to protect you from unwanted followers but you really don’t.

TrueTwit promises three things to its users; spam avoidance, follower management and follower verification.  If you use a Twitter validation service, like TrueTwit, ALL of your new followers will be sent a validation request by direct message.  They then have to complete a CAPTCHA form and you are sent an email confirming they are a TrueTwit-validated human!captcha

Here’s what TrueTwit aims to do and why we don’t think it is a great idea:

  • Avoid Twitter spam – Twitter is an open social platform and one-way relationships are possible. If your account is public there is nothing stopping a bored individual or spambot from sending ‘spam’ messages to your account. You can’t really stop this.  TrueTwit doesn’t do anything to prevent this because it can’t. Plus, it isn’t only bots that send spam, real people spam too and they find filling in a CAPTCHA form easy!  If you get spam messages you can, through Twitter itself ,block the user, or block the user and report them for spam, report them as annoying or report the user as abusive (in violation of the Twitter Rules).
  • Save time managing your followers – The truth is, TrueTwit actually makes you look unsociable.  It can put people off following you and prevent you from growing your following.  It might save you time managing followers because people who might have followed you otherwise are PUT OFF following you, because they have to go through a validation process!
  • Verify people from robots – These days, most computers and programs can figure out CAPTCHA.  There are some clever bots out there!

So if TrueTwit doesn’t do any of the things it promises to do, what does it actually do?

First Impressions last

If the first contact someone receives from you is this:

@blahblahblah uses TrueTwit validation. To validate click here: http://truetwit.com/vy303452218

What do you think is their first impression of you?

TrueTwit can come across as alienating and rude.  Some people won’t click through to validate and some people will think that you don’t really know what you’re doing on Twitter.  You can also look like a spammer yourself.   How many messages on Twitter do you avoid like the plague?  We never click on the dodgy-looking link, do we?

Twitter is all about sharing

What we love about Twitter is that anyone can find and follow you.  People will choose to follow you because they are interested in what you might have to say.  If when they click to follow you and they get a DM asking you to validate yourself, do you think they’re interested enough at that stage to bother?  If your business or brand relies relies upon or is trying to create open communication you should think twice about placing this kind of roadblock between you and your audience.

In Summary:  Please don’t used TrueTwit, especially for business accounts, it makes you look like a bit of a Twit.

 

Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

Reframing the same content to post it again

Reposting the same information on your social media channels will get you more exposure.  However, the best way to do this is to reframe the content to suit your audience.   For example, change the header, slant or tile describing the post, blog or article to entice different people to click to read or share your information.    According to Buffer’s blog, “9 Best Social Media and Content Marketing Tips from Buffer (see No 4)  they can get double or triple the amount of engagement by highlighting different elements of the content when they repost it!

That’s pretty amazing.  So, don’t forget to keep re-posting and reframing your content, mixed in with interacting with others on your social media as always of course.

Here’s an example of how we’ve done it for you to see how you could do this too.  These are Tweets about one of our other Blog posts:

How to see ALL the activity on your Facebook page – good to know !”

“A Facebook blog – how to see all the activity on your page in one go – by

“This is really helpful, a way to see ALL activity on your Facebook page – NEW blog by Wendy. It also works on

The example by Buffer was using Facebook and explains how they also use imagery to create more ways to repost the same content and increase engagement as well.

If this blog post was helpful to you please comment, and follow and ReTweet for us @DotSocialise.

New changes to Facebook rules – HURRAY!

Facebook like, dislike image

Facebook like, dislike image

As a user, I was extremely pleased to read about the new Facebook Platform Policy (7 Aug, fully effective on 5 Nov 2014) stopping Pages apps requiring you to like a Page in order to enter competitions etc.  Like-gating, as it’s known, is now prohibited by policy.

What is it?

It’s when competitions and promotions require you enter by following their request of liking their Page.

However, there are many Pages not following the rules that already apply to promotions and offers.  This could be due to lack of knowledge and understanding, blatantly ignoring them or attempting to get hundreds of likes.  The latter doesn’t particularly help your marketing because if the person doesn’t really ‘like’ your Page, they with either unlike it or remain dormant, limiting the reach of your posts.  Remember it’s about quality not quantity.  You want an engaged audience, not huge figures of uninterested people on your Page.  After 5 November even if an existing app requests a Page like, it will be disabled by Facebook (in effect) and not count whether the entrant has or hasn’t liked the Page!  For a new app, we believe this is in effect already (from 7 Aug 2014) and some have 90 days to comply.

There have always been strict rules around competitions on Facebook.  To summaries these:

  • you must show all the terms, rules and eligibility to enter etc
  • must include an acknowledgement that it is not associated with Facebook
  • not request use of personal timelines (e.g. ‘Share on your Timeline to enter’ is not allowed)

See the rules in full in the Facebook Pages Terms.

Hands up if you are surprised by these rules?  There are plenty who don’t abide by them!

Another interesting rule that you may not have heard of is that third-party advertisements on Pages are prohibited, without Facebook’s prior permission.

The new rules that sparked this post applies to apps.  ‘You must not incentivise people to use social plugins or to like a Page.   This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.   It remains acceptable to incentivise people to login to your app, checkin at a place or enter a promotion on your app’s Page.’   Read this and about the changes to Games apps here under Changes to Platform Policy .

So, in theory, we should see a lot less of the ‘Like our Page to enter’ competitions in our personal timelines.

As a Page owner if you have created a campaign or social strategy based on incentivising page likes through apps you may find have work to do!  But, in the long run, you will find other actions, probably more effective ones, to ask your audience to do, to replace that one.

The controversy over this is move by Facebook is really interesting. See the comments under the Facebook Blog, and Socially Staked.

When you consider how many Pages each individual has liked, narrowing down who sees what has got to mean users only really do click to like, in the future, those pages that you are really interested in, not just because they want to enter a competition.

We think this is a good move. What do you think?

 

 

Another successful Social Media workshop completed!

PF_DS_workshop-67

PF_DS_workshop-87PF_DS_workshop-123

 

 

 

 

 

 

 

Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

tweets 2 tweets

 

 

 

 

 

 

 

 

 

 

 

Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

Blogging for Business – Tips

Blogging for business can be about sharing useful insights, tips, an overview of your expertise or views on your industry news and products that will help your audience and give them reason to engage with you.  To get them into your marketing funnel you want it to mean they want to link up with you by following you, subscribing, or looking for more information about what your business offers.   A well-written blog is no good on it’s own though.

To engage people you need to make it easy to read, provide ways to find out more information on the topic, either from you or elsewhere.  Great pictures, video or info graphics to help show visually what you’re talking about will really enhance your message.    

Everyone is short of time, so be careful with the length of your blog posts and videos.  When it comes to the writing, remember to cut, cut cut!  That means cut out ALL the words that are unnecessary and anywhere where you are repeating the same message.  When it comes to visuals, make sure they’re relevant, engaging and attractive.   Video should be short and either a summarised or entertaining version or addition to your blog. 

Don’t forget to make it easy for your readers to follow you on their preferred platform.  Share your Blogs regularly yourself on other platforms too.  Actively suggest people subscribe or follow your blog, so they’ll get notified when you write a new post.

Most importantly, as with all marketing, be consistent.  Keep going.  There’s nothing worse than going to a website or connecting with someone because you liked their Blog and then they stop writing it, for no apparent reason!

If you’re still not sure you can do this.  Here’s 5 reasons to blog for your business on Social Media Examiner.

We write blogs on all kinds of social media, marketing and online news and about what’s going on in and around Croydon.  Subscribe to our blog so you don’t miss out posts, or connect with us using the buttons below.

If you think any of your followers will like this information too, use the share buttons below…. See how this works?!

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Why and how to use Twitter Lists

Lists are extremely useful.  You can group people together in Twitter lists so that you can go and just see those people’s Tweets.  It’s also useful because you don’t have to follow the people you put into Lists and so you don’t have to follow them but still get to see their Tweets.  It’s another way of seeing people’s Tweets if and when you want to and you don’t have to be following them.   You can have 1000 different lists and put 5000 people in any of them, one or more.

You can create your own lists or subscribe to lists created by others. 

To create your own list,  go to the gear icon drop down menu in the top right navigation bar or from profile page just click on Lists.   That’s where you go to look at Tweets by people you’ve put in Lists and manage your lists etc.  

To add Tweeters to your lists, click the gear icon by the the Users profile and you’ll see ‘Add to List’.  

Whether to keep your Lists public or private is up to you.  If you have a bunch of confidential clients, influencers and competitors you want to ‘watch’ what they’re Tweeting about then you’ll probably want to make those private.   If you’re making a good list of contacts in one field or location that others might want to follow we’d suggest you make them Public, and that you name them clearly and positively and you’ll get other people following your lists.   

To follow other people’s lists, from their Profile click on Lists and subscribe.

 

For more on detail and help with Lists try Twitter’s “I’m having trouble with lists” information in the Help Centre.

Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

Google’s new email ‘Unsubscribe’ button

A couple of days ago, Google rolled out their new ‘Unsubscribe’ button. It comes up next to your emails from companies it thinks you might want to unsubscribe from. It’s a link that sends an automated email to the sender requesting they remove you from future emails.

I noticed my first one today.

It will make it easier to unsubscribe from marketing emails, but will it reduce spam? According to The Verge it won’t because it won’t pick them up as marketeers promotions and you don’t want an email sent back to a spammer, for fear of more spam! So, it will simply allow us to quickly and easily unsubscribe from marketing messages without having to scroll down to look for the unsubscribe link at the bottom.

It clearly won’t catch all of them either, as I’ve got a few others without the Unsubscribe button showing.

Google explain it a bit more here and call it Auto-Unsubscribe.