Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

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