Twitter Tips: Why add a full stop before an @mention on Twitter

Have you scrolled through your Twitter feed and seen a couple of tweets starting with a full stop before an @mention and wondered why? 

It’s one of Twitter’s quirks that plays a huge role in what appears on your feed. When you tweet directly to someone and @mention them at the start of your Tweet, or when you ‘reply’ to a Tweet eg;

@dotsocialise thanks for the great #socialmedia tip

This Tweet will only appear in the feeds of users who follow both you and the person you are Tweeting. The reason for this is a good one, it prevents us from flooding other people’s streams when we’re having a Twitter conversation (we don’t need to share everything)

Now, if you add a full stop or any other icon before the @mention your tweet will appear in all of your followers feeds, for example;

.@DotSocialise post great #SocialMedia tips

In summary:
.Dot before you @mention at the start of a tweet to ensure your message is seen

And leave the .Dot out if you’re having a chinwag

NOTE: This trick is only for when you @mention people in the beginning of your Tweet or for replies that you want everyone to see.

Why using TrueTwit makes you look like a True Twit

If you are a TrueTwit user, please don’t take this post personally.  You might be new to Twitter and you might think that you need some kind of validation service for your account to protect you from unwanted followers but you really don’t.

TrueTwit promises three things to its users; spam avoidance, follower management and follower verification.  If you use a Twitter validation service, like TrueTwit, ALL of your new followers will be sent a validation request by direct message.  They then have to complete a CAPTCHA form and you are sent an email confirming they are a TrueTwit-validated human!captcha

Here’s what TrueTwit aims to do and why we don’t think it is a great idea:

  • Avoid Twitter spam – Twitter is an open social platform and one-way relationships are possible. If your account is public there is nothing stopping a bored individual or spambot from sending ‘spam’ messages to your account. You can’t really stop this.  TrueTwit doesn’t do anything to prevent this because it can’t. Plus, it isn’t only bots that send spam, real people spam too and they find filling in a CAPTCHA form easy!  If you get spam messages you can, through Twitter itself ,block the user, or block the user and report them for spam, report them as annoying or report the user as abusive (in violation of the Twitter Rules).
  • Save time managing your followers – The truth is, TrueTwit actually makes you look unsociable.  It can put people off following you and prevent you from growing your following.  It might save you time managing followers because people who might have followed you otherwise are PUT OFF following you, because they have to go through a validation process!
  • Verify people from robots – These days, most computers and programs can figure out CAPTCHA.  There are some clever bots out there!

So if TrueTwit doesn’t do any of the things it promises to do, what does it actually do?

First Impressions last

If the first contact someone receives from you is this:

@blahblahblah uses TrueTwit validation. To validate click here: http://truetwit.com/vy303452218

What do you think is their first impression of you?

TrueTwit can come across as alienating and rude.  Some people won’t click through to validate and some people will think that you don’t really know what you’re doing on Twitter.  You can also look like a spammer yourself.   How many messages on Twitter do you avoid like the plague?  We never click on the dodgy-looking link, do we?

Twitter is all about sharing

What we love about Twitter is that anyone can find and follow you.  People will choose to follow you because they are interested in what you might have to say.  If when they click to follow you and they get a DM asking you to validate yourself, do you think they’re interested enough at that stage to bother?  If your business or brand relies relies upon or is trying to create open communication you should think twice about placing this kind of roadblock between you and your audience.

In Summary:  Please don’t used TrueTwit, especially for business accounts, it makes you look like a bit of a Twit.

 

Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

Reframing the same content to post it again

Reposting the same information on your social media channels will get you more exposure.  However, the best way to do this is to reframe the content to suit your audience.   For example, change the header, slant or tile describing the post, blog or article to entice different people to click to read or share your information.    According to Buffer’s blog, “9 Best Social Media and Content Marketing Tips from Buffer (see No 4)  they can get double or triple the amount of engagement by highlighting different elements of the content when they repost it!

That’s pretty amazing.  So, don’t forget to keep re-posting and reframing your content, mixed in with interacting with others on your social media as always of course.

Here’s an example of how we’ve done it for you to see how you could do this too.  These are Tweets about one of our other Blog posts:

How to see ALL the activity on your Facebook page – good to know !”

“A Facebook blog – how to see all the activity on your page in one go – by

“This is really helpful, a way to see ALL activity on your Facebook page – NEW blog by Wendy. It also works on

The example by Buffer was using Facebook and explains how they also use imagery to create more ways to repost the same content and increase engagement as well.

If this blog post was helpful to you please comment, and follow and ReTweet for us @DotSocialise.

News: Twitter launches ‘Flight School’

in 2014, people are no longer asking Why Twitter? they are asking How Twitter? And as if by magic Twitter has followed the lead of the likes of Facebook, Google and Buzzfeed and has launched it’s very own learning hub – Flight School to help agencies use Twitter more effectively as a marketing tool.

Twitter say:

“For marketers who want to reach consumers during today’s biggest live, public and conversational moments, there’s no better place than Twitter. Flight School has given us added expertise to leverage Twitter’s real-time marketing platform to create impactful campaigns for our clients in the evolving digital media landscape.”

The online tutorials will cover maximising content, tailoring campaigns for specific clients and promoting messages at the right time to reach a target audience.

Croydon Tech City, Just Croydon and our Tweetup

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On Thursday, Wendy attended the Croydon Tech City season finale meeting at Matthews Yard, Croydon.  This is a movement founded by Jonny Rose, now joined by Sarah Luxford and Nigel Dias, promoting the growth of tech companies and start-ups to come and work in and/or from Croydon.

There are great, free, monthly meetings (though there’s not one in August, hence it being the season finale this month!) with presentations from players large and small involved in tech, tech start-ups or with views or influence over them.  Since the inception, 16 months ago, there’s been a Croydon Tech City Summit and social gatherings, the Code Club movement is expanding, giving the opportunity for kids from primary school-age learning to code and lots of networking and partnership discussions.

There’s always a really positive vibe, interesting people to meet from the large group of technically-minded people to other marketing companies, ideas people, to the odd financier.

We also discovered from one of the presentations on Thursday that the Just Croydon website had launched just 2 days before, a new social site for Croydon, and that their launch night is the same as our next Tweetup.   So, we would really encourage anyone and everyone interested in getting connected and improving Croydon in person, or online, to come down to Matthews Yard on 13th August.   The Just Croydon Launch is from 6.30pm for 7pm start in the studio with talks from Jonny Rose, Councillor Tony Newman and the Mayor of Croydon, Manju Shahul-Hameed.  

The Tweetup is just a social event, free and everyone is welcome to come along.   It starts from 7.30pm, or join up with us after the Just Croydon event, on 13 August.  See full details of the August Tweetup.  

Stephanie Darkes and Wendy Ager from Dot-Social will be there and we’re normally at the bar or outside.

 

 

 

Local social marketing tips

Because us Dot Social ladies come from Croydon, we know people who work or worked at Nestle and/or have a connection with Nestle because they used to have their UK Headquarters here and were the main private employer in Croydon.   They’re now down the road near Gatwick.  The Nestle building is part of the Croydon skyline, literally, and they lit up the Wellesley Road building at night with coloured lights.  They’re an American giant, but we have an indirect connection with them because they are local.

As online marketeers, we know the best way to gain positive attention is to provide great content and be a source of information relevant to our audience.  The problem is that nearly everybody (well, anyone with any sense!) is doing it.  This means even your best content may get lost in the crowd.

A very good way to stand out, especially if you have a local base, or connection with a particular area is by focusing your efforts locally.  Remember the saying, ‘Think globally, act locally‘.   Think about the big picture but if you’re starting out or a small business, you need to start small, and local.

Consider marketing yourself to smaller groups rather than targeting larger ones.  You can do this by joining discussions in local LinkedIn Groups, Facebook Groups, in smaller local Google Communities, or even at smaller business networking events.

People who know you are local are far more likely to read your posts and respond to them, connect with you and remember you if they feel that local connection.   We explained this at our recent Social Media workshop, that it can fall right down to the specific area in a town if you are a small, local business.  London is a big place, as-is Surrey, so although you might be intending to market to a global audience, if you are based in Guildford or Bermondsey, then say so.   Name the particular place and people will think of a connection with it, and it is that that makes it feel more personal and memorable.

With the corporate world and big businesses being seen sometimes in a negative light now and people turning to look out the bespoke, small, local business you’ll find, like us, a lot of people would rather do business with a local business than a big global corporate.  We see this all the time with requests on Social Media for recommendations for anything from a local plumber that needs to be local to a web designer, who doesn’t.

By the way, we can produce beautiful WordPress websites ourselves, but we don’t do plumbing – well, not yet!!

So don’t forget to talk about your specific location, your connection with places and also where you’re heading or where you’ve been.  Mention this on your social media channels as well as looking out suitable places to share your content with people online in smaller localised groups.   Think about your business according to both local and global considerations.

We organise Tweetups, which are a social gathering in Croydon. If you’d like to come to one and/or meet us, see the next dates and any of our other events on our Events Page.

3 Ways to integrate Social Media into your website

 

We regularly see people using Social Media platforms, sometimes really well, but without any real integration into their overall online strategy, connecting one with another and to their website.  Yes, we’ve clicked through to have a look!!

That’s what’s good about Social Media.  People interested in you, your business and what you’re saying WILL sometimes follow the links on your Social Media posts or profiles to find out more about you!  What about the other way round.  When they come to your website, can they find, follow and interact with you socially?

Here’s how you can integrate social media into your website relatively easily.

1.  Add follow buttons.  So they can connect with you, keep in touch or just watch what you’re doing.

2.  Add Share buttons.  So they can share with their contacts what you are posting about.

3.  Show your streams.  So they can see easily what else you are posting on your social media channels.

You can get buttons from each of the social media platforms: Facebook, Twitter, LinkedIn, Pinterest, Google+.  If you aren’t able to do this yourself, ask your website  developer to do this for you!

There are many sites, separate to the social media networks themselves offering to make all the buttons for you. FREE! For instance, you could try AddThis or Social Button Maker.

Social Media Examiner show here, how to ‘Customize your Share buttons‘.

If you want to create streams (showing the current posts/conversations going on on your Social Media channels) then you might consider creating them individually through the social media platforms themselves again, or try Social Stream Widget.com.   You could even have a whole page of your website dedicated to all your social media platform streams with RebelMouse.

Making it easy for your visitors to connect, share and engage with you on Social Media can only make it work for you quicker, easier and better for you.

You can share this post using the buttons below, or connect with us using the buttons on the top of this page!

 

 

 

What can people see on your Facebook Page?

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When you’re logged into your own business or community Page on Facebook it’s good to keep in mind that you can probably see more than people who are viewing or have Liked your page can see.  There are also a few things you may not be able to see that others can eg a comment that’s been made private between friends about your page.

You can see all the posts on your page, even ones that have been ‘hidden’ but a visitor won’t see them.

Unless you’ve changed the settings, people will also see Other People’s posts to your page, and interactions THEIR friends have had with your page and who of their friends have Liked your page. If you want to change this you can either ‘Require your approval for others posts to your page’ or turn of the Recent Posts By Others box – See how to here!

If you have need to, you can remove someone from you page, or go further and BAN them! See more on that here.  You can also add a profanities filter or even ban the use of particular words!

You can set country and age restrictions of people who see/like your page, decide if you want people to tag photos and all sorts in Edit Settings and even make your page more visible.

At the top of your Page, click Edit Page then Select Edit Settings

Go and have a look NOW and see if you want to add/change anything on your Facebook Page!

 

We’re Dot Social on Facebook.  There we share our blogs and other useful marketing and social media tips. We are @Dotsocialise on Twitter, if you’d like to connect with us individually on Twitter, we are @AniaWL, @StephanieDarkes and I’m @WendyAnnAger.

 

 

 

Blogging for Business – Tips

Blogging for business can be about sharing useful insights, tips, an overview of your expertise or views on your industry news and products that will help your audience and give them reason to engage with you.  To get them into your marketing funnel you want it to mean they want to link up with you by following you, subscribing, or looking for more information about what your business offers.   A well-written blog is no good on it’s own though.

To engage people you need to make it easy to read, provide ways to find out more information on the topic, either from you or elsewhere.  Great pictures, video or info graphics to help show visually what you’re talking about will really enhance your message.    

Everyone is short of time, so be careful with the length of your blog posts and videos.  When it comes to the writing, remember to cut, cut cut!  That means cut out ALL the words that are unnecessary and anywhere where you are repeating the same message.  When it comes to visuals, make sure they’re relevant, engaging and attractive.   Video should be short and either a summarised or entertaining version or addition to your blog. 

Don’t forget to make it easy for your readers to follow you on their preferred platform.  Share your Blogs regularly yourself on other platforms too.  Actively suggest people subscribe or follow your blog, so they’ll get notified when you write a new post.

Most importantly, as with all marketing, be consistent.  Keep going.  There’s nothing worse than going to a website or connecting with someone because you liked their Blog and then they stop writing it, for no apparent reason!

If you’re still not sure you can do this.  Here’s 5 reasons to blog for your business on Social Media Examiner.

We write blogs on all kinds of social media, marketing and online news and about what’s going on in and around Croydon.  Subscribe to our blog so you don’t miss out posts, or connect with us using the buttons below.

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