10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Why and how to use Twitter Lists

Lists are extremely useful.  You can group people together in Twitter lists so that you can go and just see those people’s Tweets.  It’s also useful because you don’t have to follow the people you put into Lists and so you don’t have to follow them but still get to see their Tweets.  It’s another way of seeing people’s Tweets if and when you want to and you don’t have to be following them.   You can have 1000 different lists and put 5000 people in any of them, one or more.

You can create your own lists or subscribe to lists created by others. 

To create your own list,  go to the gear icon drop down menu in the top right navigation bar or from profile page just click on Lists.   That’s where you go to look at Tweets by people you’ve put in Lists and manage your lists etc.  

To add Tweeters to your lists, click the gear icon by the the Users profile and you’ll see ‘Add to List’.  

Whether to keep your Lists public or private is up to you.  If you have a bunch of confidential clients, influencers and competitors you want to ‘watch’ what they’re Tweeting about then you’ll probably want to make those private.   If you’re making a good list of contacts in one field or location that others might want to follow we’d suggest you make them Public, and that you name them clearly and positively and you’ll get other people following your lists.   

To follow other people’s lists, from their Profile click on Lists and subscribe.

 

For more on detail and help with Lists try Twitter’s “I’m having trouble with lists” information in the Help Centre.

Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

A Croydon Tweetup at Matthews Yard

It has been a very long time since Croydon had a Tweet up and being the sociable and organised people that we are, the Dot Social ladies took it upon ourselves to organise the first Croydon Tweet up of 2014 at Matthews Yard last week.

For us, Tweetups aren’t for business purposes they are strictly social, to meet the scene behind the screen!

While there are lots of business networking events, there are less purely social meet ups; around Croydon we have Croydon Eats Out and Purley Breakfast Club as regular social events, and we’ve been to Croydon Tweetups in the past that have been purely social and informal occasions.  

That being said, there are a lot of people on Twitter interacting because they’ve got a business interest, so those connections and, “Hello, I’m X, what do you do?” introductions obviously lead to it being inevitable that some business networking occurs.  That’s great, and why not?!  But, for us, the main purpose of the Croydon Tweetups is just to meet and socialise with locals.  There’s no agenda, no timetable, no speakers and no pressure.  Just come and mingle and turn up and leave when it suits you.

This Wednesday was the first Croydon Tweetup this year and about 40 people came along.  There were a few presenters from Croydon Radio, which is based there, and a wide range of others.  There was a real buzz at the bar with everyone chatting and introducing those they knew and didn’t to each other.   There were only a few I hadn’t met before, and one guy who had definitely not found out about it on Twitter and isn’t on Twitter at all!

Thanks to the fabulous Matthews Yard for having us.  We love it there.  It’s such a great hub for business to personal, arts, music and community events and groups.

We intend to have these Croydon Tweetups regularly now, so keep an eye out for future dates on, or join, the official Croydon Tweetup page, see elsewhere online and follow us on Twitter.

If you missed this one, diary the next one which will be from 7pm on Weds, 9th April

 

  

Support Croydon’s Meanwhile Use

Meanwhile Use turns empty spaces and places into opportunities for communities and businesses.  It is the temporary use of buildings or land for a socially beneficial purpose until they can be brought back into commercial use.  The Meanwhile Use Toolkit provides help for those with an idea for a space in the London Borough of Croydon. 

The Croydon Meanwhile Use competition gives winning entries in various categories £700, and runners-up £400 towards their set-up. Finalists also have the possibility of getting one of three bonus prizes of up to £500.  

For those with an idea for a Meanwhile Use in Croydon there’s a host of available resources to help you including workshops, and that’s where we come in.  We’ve been asked to share our expertise on creating a social media strategy and social media profile set-up at the Marketing Day at Matthews Yard on Weds 26th March.    

Lets get some empty spaces in Croydon back in use, creatively too.  The winners will be announced at an Awards Ceremony at Matthews Yard on the 30 April, 5.30pm. All are welcome!

 

Can Path replace Facebook?

Path – The place for your personal life

The first I heard of Path was watching The Gadget Show this week.  It’s described as an Ad-Free version of Facebook.  Why it’s been mentioned now as a possible rival in social networking terms to Facebook, when it’s been around for quite a while could be because they’ve only just launched it’s iOS7 App.  

Path is a Social Media network with the difference to others that it limits your friends to 150.  This is because physiologists say that that’s the maximum number of people you can maintain meaningful relationships with at any one time.   You can delete and add people as you change friends.

Your uploads/shares are called Moments and it’s more like a closed network as your Moments remain within those friends.  You can even have an inner circle of friends too.   It seems really slick and is intuitive to use on an iPhone, with new swiping features and moving between messages and the Home screen etc.

It has been doing pretty well gaining numbers from what what I’ve read but there’s scepticism on how it can be monetised.

Their CEO Dave Morin, according to this Business Insider article, has hinted in the past that somehow making money from data about users’ behaviour might be a way it makes money, rather than straightforward advertising,  and that they intend to remain independent.  Path Premium is £2.99 for 3 months or £10.49 for 12 and this gives you unlimited access to items from the their online shop (sticker packs and camera filters) and early access to new items.

For me, it’s like anything new…. I’d love to try it out properly but need more friends to be on it to see if it’s really going to replace something else.  It will have to be pretty good to overtake something else you’ve invested time and effort in.  It’s been around for over 3 years now and this is the first I’ve heard of it and it’s got to make money to take off too, so lets see, eh?!

As it’s FREE do have a go with Path via Google Play or Apple’s App Store. 

What do you love best about Twitter, Facebook, Linke….

What do you love most about the platforms you use?  It’s great to find out how other people use Social Media.   Often it shows us a new perspective, an insight or even a great tip we can use.

Here’s what I love most about the platforms I use most:

Twitter is by far my favourite because it’s full of conversations, quirkiness, news and information. It’s not limited like some of the others in that it’s reach is far and wide because anyone can ReTweet your message and one of their followers can ReTweet it again and so it goes on.   As much as it’s extensive, it can also be very localised, if you want it to be, by chatting with locals and using local searches.  You don’t have to be following someone or them you to be able to interact or share information with you, so the reach of your message is almost infinite. There’s always something interesting happening there too.    See more on this on my own blog How Twitter Changed My Life.

Facebook is where my friends are, well most of them, still.  It is where we catch-up, chat, share photos & organise things in groups from days outs to events and parties.  That’s what I do personally on Facebook.   In some business groups and on Pages I share relevant and useful content and find some very useful information, mostly from pages I’ve liked and am interested in.

LinkedIn really is for business and where I mostly find out most about my networking contacts, their background, their business, expertise and experience, if they’ve completed it! I also use the search facilities on there quite a bit and post in local groups, contact people through their message system who I haven’t got or stored their contact details.  You can also get quite hooked on ‘Answers’, where you can pose or answer questions on specific topics.

For photos I love Flickr for displaying, grouping, sharing and more and I’m beginning to see the excitement of Pinterest now.  I never got into Instagram and don’t see the point of re-duplicating uploading my photos again and I really don’t want to click through to them from Twitter either!

YouTube searches are phenominal now, and I am often looking up How tos and more on there.  With AdBlocker on Chrome it’s even slicker to use now too.  I’ve also blogged about whether it’s a good or bad thing to block online advertising. It’s not often convenient for me to watch video, which is why I still read much more information than listen to or watch online myself.

Google Plus still feels like a new playing field to me, with most people I see posting being ones I recognise from one of the above platforms.  Circles and Communities, to me, are just a replica of groups on Facebook or LinkedIn.  I know some people who say they absolutely love G+ but, as a friend & Tweeter recently said, “What gap does it fill?”.

So, what do you do on/with the platforms you use?  

What’s your favourite and why?

10 tips on using Hashtags

 

The basics: A hashtag is a great way of grouping information together.   Just use # directly before a relevant work or phrase (with no spaces).  On Twitter it helps show up those words more easily in Twitter Search & you can also follow them on Facebook and Google+.  If you click on a hashtagged word in a message, it will show you all other messages with that hashtagged word.

For the basics, read this simple explanation by the Twitter Help Centre.

Our Tips:

1. Use a hashtag yourself where it makes sense, like current trends and topics.

2. Use the correct hashtag when joining a discussion or following a particular event/show/conference.

3.  Use hashtags to make recommendations like #GreatRead #NowPlaying 

4.  Use a hashtag to add context or irony to a message, like #fail and #justsaying or make one up to be quirky e.g. #funnythingsoverheardonatrain 

5.  On a Friday, use #followfriday or #ff to Tweet a message of support to people who you like to follow but PLEASE say why.  e.g. “#ff @DotSocialise team,  for great blogs on social media” – because it gives people the reason to follow them. 

6.  Set up your own hashtags, for events or for specific discussions create a Twitter Chat

7.  Try not to use more than 2 hashtags in one Tweet or it looks like spam and makes the Tweet difficult to read.

8.  It’s not imperative (hashtags aren’t case sensitive) but for ease of reading add capital letters e.g. #PurleyBreakfastClub (refer back to No 4!)

9. If there’s a trending topic relevant to your business/brand use the hashtag in your relevant Tweets to join in.

10. Read up on hashtag fails so you don’t get caught out.

 

For further reading for getting technical with Hashtags have a look on  Hashtags.org 

Google’s new email ‘Unsubscribe’ button

A couple of days ago, Google rolled out their new ‘Unsubscribe’ button. It comes up next to your emails from companies it thinks you might want to unsubscribe from. It’s a link that sends an automated email to the sender requesting they remove you from future emails.

I noticed my first one today.

It will make it easier to unsubscribe from marketing emails, but will it reduce spam? According to The Verge it won’t because it won’t pick them up as marketeers promotions and you don’t want an email sent back to a spammer, for fear of more spam! So, it will simply allow us to quickly and easily unsubscribe from marketing messages without having to scroll down to look for the unsubscribe link at the bottom.

It clearly won’t catch all of them either, as I’ve got a few others without the Unsubscribe button showing.

Google explain it a bit more here and call it Auto-Unsubscribe.

Facebook buys WhatsApp, so what?!

If you’re not a user of WhatsApp, then this is not really news for you.  

WhatsApp lets you text with other users regardless of the platform for FREE, even internationally.   It has great group chat features and some other additional features.   

However, if like the Dot Social team (Wendy, Ania & Stephanie) you are a regular user, you may have heard or be interested to know that Facebook has bought WhatsApp.    The first I heard of it was a post by Mark  Zuckerberg on Facebook himself yesterday – ‘We’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook…”.

While at the moment the impression given is that WhatsApp will remain unchanged, there are the sceptics out there who are discussing and will be watching and waiting to see if there will be new charges and/or if it gets integrated into/swallowed up by Facebook.

For now WhatsApp say – Here’s what will change for you, our users: nothing.

Only time will tell in the end I suppose.