My quick DIY guide for marketing your business for FREE

I’m loving WordPress today.

The beautiful thing about online marketing these days is that you really can do it all yourself.  Not only can you develop and write your own site having complete control over it, you can buy your domain, set up your emails and plug-in your WordPress site (I’m going to use Namesco.co.uk )  for a fraction of the cost of a professional web developer – and it looks just as good.

The logo of the blogging software WordPress.

Image via Wikipedia

Once your site is up and running you can set up your social media profiles and promote your business for free.

During these days of DIY marketing, I find myself getting more and more attached to my laptop and more and more in love with my new business.

If you want to set yourself up and you need a hand, you know where to find me 🙂

Long live Social Media

I don’t watch the News any more for two reasons.  Firstly, it’s depressing, sensationalist and upsetting and secondly because I can get my News stories direct through Twitter and from sources that I consider to be reliable and on my wavelength.

Why sit through hours of edited news stories when you can find out what happens as it’s happening through the Tweetsphere.

Amy Winehouse at Bowery Ballroom 18

Image via Wikipedia

Amy Winehouse‘s death is a prime example of this in this article by Anna Hart “News of Amy Winehouse’s tragic death hit Twitter 20

minutes after she was found” http://www.stylist.co.uk/life/amy-winehouse-how-twitter-broke-the-news#image-rotator-2. And that’s exactly how I found out, at first everyone wondered whether it was a rumour and of course, as with anything you have to cut through the rubbish to find the real story.

I was in Normandy when I heard about the London riots via a text from a friend who simply said: “where are you, Croydon is on fire?” My first port of call was Twitter: to speak to the people I knew at home and who could tell me what’s going on as it happened.

Sod the TV.  Long live Social Media.

The theory of the Purple Cow

Cover of "Purple Cow: Transform Your Busi...

Cover via Amazon

I met an interesting guy at #purleybreakfastclub called Jason @GiraffeBanners he was having an in-depth conversation with Ian from The Jolly Farmers about a Purple Cow… It was my first foray into the world of networking and I thought it was some kind of bizarre tweet / network code.

Jason explained to me about the Seth Godin marketing concept.

For those of you who haven’t heard of it, to save my fingers and my brain power, here’s an overview and a handy link to Seth’s site.

http://www.fastcompany.com/magazine/67/purplecow.html

http://www.sethgodin.com/purple/

Cynthia @cacevents wanted to know what it was all about too and I challenged Jason to cover it in one tweet (140 characters) he said he couldn’t but this led me to think it must be possible… I spent all day obsessed by the idea of purple cow and came up with this:

“Marketing should be remarkable, brown cows get boring, nobody notices boring things, be exceptional, be a purple cow”

I was quite proud of myself.