Anyone can ‘do’ social – but not everyone can do it well

I’ve heard it said time and time again that ‘anyone can do social’ and it’s true, pop onto your Facebook profile and you’ll find any number of relatives from 15 to 80 sharing and chatting. But would you let your errant Aunt run your business’ Facebook page? Or would you let your tearaway teenage niece get her hands on your business Twitter profile?

The answer of course is ‘no you wouldn’t’ (unless you had some kamikaze tendencies).

The point is that yes, anyone can do social but to ‘do’ social successfully for business, they will need the following basic skills:

1. Good written language skills
Everything you say online is representative of your business, it is very important that you come across online professionally.

2. Empathy
They need to understand other people, and know how to talk to people in a way that allows them to get the best from a situation.

3. Creative Imagination
A lot of work around Social Media focuses on content creation, they have to be able to come up with great, interesting ideas.

4. Most importantly they have to like socialising
Sociopaths don’t bode well on Social Media sites, they will have to like a good natter.

And that’s just the basics! After that they will need:
1. Training on the platform/s of choice
2. An understanding of the ethos of the company
3. A knowledge of the correct tone for the message.

Yes, anyone can ‘do social’ but when it comes to YOUR business you need to make sure you get it right!

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