Online monitoring using Google Alerts

For monitoring what’s going on in your industry online and topics of interest, what people are taking about or saying about you and your business, this is such an easy and simple way to get this information regularly without any fuss.

A Google Alert generates search engine results, based on a search you request, and sends it to you by email.   This means you can keep up with what is new about a topic, company, industry and see what is being shared online about you and your business without having to go actively searching for it.    You can use this information to make sure you don’t miss anything being posted about you and/or your business, to create new content or comment on new developments in your field, or just share new or interesting information on your social media channels.

It’s VERY simple to do, just go to Google Alerts.  You can decide how often you want to be notified, what language, region and which type of results you get in ‘Sources’.   If you leave it to Automatic you’ll get a mixture though, if you prefer a particular format you can select to receive news, web, video, blogs etc.

It even gives you some Alert Suggestions and a preview of the kind of content you will be getting depending on your search terms, so you can change or improve what you are wanting to receive before you confirm the alert.  You can select how often you receive them too.  We suggest you set some up and alter then alter them to suit until you start receiving exactly what you’re looking for.

It’s such an eady and simple way of improving your online presence and knowledge.  Just try it out at Google Alerts, and if you really need full step-by-step instructions find them here at WikiHow.

 

To keep up with us at Dot Social, if you’re local to Croydon you could meet us at one of our events, or follow us on Twitter and Facebook.

 

 

Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!