Another successful Social Media workshop completed!

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Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

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Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

How to see ALL the Activity on your Facebook Page

 

When you arrive at your Facebook Page there’s a menu at the top showing Page, Activity, Insights (stats on who’s visiting etc) and Settings (where you can alter privacy and notifications etc).

If you want to see all the activity, and maybe show some more, delete some or highlight others comments/posts, you can go to the URL at the end add /allactivity to see all of it clearly.

For example; for us, we’d need to be logged into our page and change the URL at the top to be http://www.facebook.com/DotSocial/allactivity

You can then see all your Page Activity in a clear list.  Click on the pen icon next to them to do various things eg Highlight, Allow, Hide, Remove a Tag, Delete etc. Here you can also change their visibility by clicking on the world icon.

This can help you with highlighting positive or useful comments and feedback about your business on page by others, as posts where people who have @Mentioned your page will show up here, as long as it’s not been shared privately of course!

We hope this is useful and if you’d like to share it with others, please click the sharing buttons below.  To connect with us online, use the buttons at the top of this page.

Using LinkedIn for Business

Last night Ania presented and Wendy attended the Purley Business Association meeting.

We were invited to speak on how business users can benefit from being on and actively using LinkedIn to grow their network.  In short, Ania’s presentation explained the benefits of being on LinkedIn for credibility, a detailed showcase of your work and experience, a way to connect and interact, SEO and more.  She explained the process of adding/completing your profile, adding your Company, making up-dates and joining Groups.

One of the main benefits of LinkedIn is being able to see connections of your connections and ask for introductions.  You can also join, collaborate with and share experiences with like-minded people in Groups.  You will also get exposure to other LinkedIn members outside of your connections that you might want to make contact with.  You can easily find local, industry specific and even topic-specific groups and, if not, start your own and invite others to join your group for discussions.

You can either use the search box at the top of any page by selecting Groups from the drop down menu, or go to Interests at the top of your Home page and select Groups from there.

Don’t just be a stalker though!  Join in with the discussions or start your own within the groups. That gets you visibility and credibility if you are able to provide useful insights/information in your field.

There are some limits on Groups and you can see the details here on the LinkedIn Group Help Page.

There was a good vibe about the Purley Business Association group so if you’re local to Purley you’ll find a mix of local business people at these meetings that are FREE to attend on your first or second visit, with speakers on business topics and networking, then they encourage you to become a member of the Association.

 There was great interest in our FREE Social Media workshop for Purley Festival week, on 25th June.  That will be on Social Media Strategy and Improving Your Online Profiles, from 9.45am -11am at Christ Church, Purley meeting rooms.  Email Wendy@dot-social.co.uk asap to register for your place as there’s only a few places left.

 

Connect with us on LinkedIn at Dot Social, Ania Wilk-Lawton, Stephanie Darkes and Wendy Ager.

 

 

 

 

3 Ways to integrate Social Media into your website

 

We regularly see people using Social Media platforms, sometimes really well, but without any real integration into their overall online strategy, connecting one with another and to their website.  Yes, we’ve clicked through to have a look!!

That’s what’s good about Social Media.  People interested in you, your business and what you’re saying WILL sometimes follow the links on your Social Media posts or profiles to find out more about you!  What about the other way round.  When they come to your website, can they find, follow and interact with you socially?

Here’s how you can integrate social media into your website relatively easily.

1.  Add follow buttons.  So they can connect with you, keep in touch or just watch what you’re doing.

2.  Add Share buttons.  So they can share with their contacts what you are posting about.

3.  Show your streams.  So they can see easily what else you are posting on your social media channels.

You can get buttons from each of the social media platforms: Facebook, Twitter, LinkedIn, Pinterest, Google+.  If you aren’t able to do this yourself, ask your website  developer to do this for you!

There are many sites, separate to the social media networks themselves offering to make all the buttons for you. FREE! For instance, you could try AddThis or Social Button Maker.

Social Media Examiner show here, how to ‘Customize your Share buttons‘.

If you want to create streams (showing the current posts/conversations going on on your Social Media channels) then you might consider creating them individually through the social media platforms themselves again, or try Social Stream Widget.com.   You could even have a whole page of your website dedicated to all your social media platform streams with RebelMouse.

Making it easy for your visitors to connect, share and engage with you on Social Media can only make it work for you quicker, easier and better for you.

You can share this post using the buttons below, or connect with us using the buttons on the top of this page!