Blogging for Business – Tips

Blogging for business can be about sharing useful insights, tips, an overview of your expertise or views on your industry news and products that will help your audience and give them reason to engage with you.  To get them into your marketing funnel you want it to mean they want to link up with you by following you, subscribing, or looking for more information about what your business offers.   A well-written blog is no good on it’s own though.

To engage people you need to make it easy to read, provide ways to find out more information on the topic, either from you or elsewhere.  Great pictures, video or info graphics to help show visually what you’re talking about will really enhance your message.    

Everyone is short of time, so be careful with the length of your blog posts and videos.  When it comes to the writing, remember to cut, cut cut!  That means cut out ALL the words that are unnecessary and anywhere where you are repeating the same message.  When it comes to visuals, make sure they’re relevant, engaging and attractive.   Video should be short and either a summarised or entertaining version or addition to your blog. 

Don’t forget to make it easy for your readers to follow you on their preferred platform.  Share your Blogs regularly yourself on other platforms too.  Actively suggest people subscribe or follow your blog, so they’ll get notified when you write a new post.

Most importantly, as with all marketing, be consistent.  Keep going.  There’s nothing worse than going to a website or connecting with someone because you liked their Blog and then they stop writing it, for no apparent reason!

If you’re still not sure you can do this.  Here’s 5 reasons to blog for your business on Social Media Examiner.

We write blogs on all kinds of social media, marketing and online news and about what’s going on in and around Croydon.  Subscribe to our blog so you don’t miss out posts, or connect with us using the buttons below.

If you think any of your followers will like this information too, use the share buttons below…. See how this works?!

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Have you had enough of Facebook?

When Facebook was in full swing, it was some small business’s dream marketing tool; it was free, people were buying into it and it was a great way to communicate with customers and potential customers. But lately, the bubble feels like it’s bursting and as it become harder and more costly to promote your business on Facebook and posts on business pages are getting less and less reach.

Is Facebook disappearing to the bottom of your list of marketing priorities?

Time magazine tells us that The Free Marketing Gravy Train Is Over on Facebook, but we’ve known that for a while haven’t we? If Mark Zuckerberg didn’t capitalise on his enormous audience and the people that bought into Facebook (us) he’d be a laughing stock in the business world and an urban folk hero in the world of the ‘everyday person’

It used to be that we would suggest our clients all include a Facebook page in their marketing mix because you could always get some leverage, but now, it is very much dependant in the nature of the business and the budget that they have for Facebook ads and post boosting.

These days if you want to market your business for free, don’t look at Facebook!

Why and how to use Twitter Lists

Lists are extremely useful.  You can group people together in Twitter lists so that you can go and just see those people’s Tweets.  It’s also useful because you don’t have to follow the people you put into Lists and so you don’t have to follow them but still get to see their Tweets.  It’s another way of seeing people’s Tweets if and when you want to and you don’t have to be following them.   You can have 1000 different lists and put 5000 people in any of them, one or more.

You can create your own lists or subscribe to lists created by others. 

To create your own list,  go to the gear icon drop down menu in the top right navigation bar or from profile page just click on Lists.   That’s where you go to look at Tweets by people you’ve put in Lists and manage your lists etc.  

To add Tweeters to your lists, click the gear icon by the the Users profile and you’ll see ‘Add to List’.  

Whether to keep your Lists public or private is up to you.  If you have a bunch of confidential clients, influencers and competitors you want to ‘watch’ what they’re Tweeting about then you’ll probably want to make those private.   If you’re making a good list of contacts in one field or location that others might want to follow we’d suggest you make them Public, and that you name them clearly and positively and you’ll get other people following your lists.   

To follow other people’s lists, from their Profile click on Lists and subscribe.

 

For more on detail and help with Lists try Twitter’s “I’m having trouble with lists” information in the Help Centre.