Google’s new email ‘Unsubscribe’ button

A couple of days ago, Google rolled out their new ‘Unsubscribe’ button. It comes up next to your emails from companies it thinks you might want to unsubscribe from. It’s a link that sends an automated email to the sender requesting they remove you from future emails.

I noticed my first one today.

It will make it easier to unsubscribe from marketing emails, but will it reduce spam? According to The Verge it won’t because it won’t pick them up as marketeers promotions and you don’t want an email sent back to a spammer, for fear of more spam! So, it will simply allow us to quickly and easily unsubscribe from marketing messages without having to scroll down to look for the unsubscribe link at the bottom.

It clearly won’t catch all of them either, as I’ve got a few others without the Unsubscribe button showing.

Google explain it a bit more here and call it Auto-Unsubscribe.

Coming soon: Online lie detector to test social media rumours

From the royal wedding announcement on Twitter, to the rumour of Rwandan President, Paul Kagame’s death, these days lots of news stories break and rumours originate from Social Media.  So, is it any wonder that a lie detector is currently being developed to help organisations including emergency services effectively respond to Social Media by verifying online rumours.

The project, called Pheme after the Pheme of Greek mythology,  is being funded by the EU and worked on by five Universities and four businesses including  Sheffield, Warwick and King’s College London.

They claim that the system could have helped verify online rumours during the London riots

Dr Kalina Bontcheva, Lead researcher from the Department of Computer Science at Sheffield University says:

“There was a suggestion after the 2011 riots that social networks should have been shut down, to prevent the rioters using them to organise. But social networks also provide useful information – the problem is that it all happens so fast and we can’t quickly sort truth from lies. This makes it difficult to respond to rumours, for example, for the emergency services to quash a lie in order to keep a situation calm. Our system aims to help with that, by tracking and verifying information in real time.”

The system is set to analyse the text of posts on Twitter and Facebook to get to the truth and route out accounts set up to share false commentary.

The project is set to last for three years and the hope is that from it a specialist tool will be produced for journalists.

It will be very interesting to see what comes of it – watch this space..

 

Related stories

EU project to build lie detector for social media

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Facebook buys WhatsApp, so what?!

If you’re not a user of WhatsApp, then this is not really news for you.  

WhatsApp lets you text with other users regardless of the platform for FREE, even internationally.   It has great group chat features and some other additional features.   

However, if like the Dot Social team (Wendy, Ania & Stephanie) you are a regular user, you may have heard or be interested to know that Facebook has bought WhatsApp.    The first I heard of it was a post by Mark  Zuckerberg on Facebook himself yesterday – ‘We’ve agreed to acquire WhatsApp and that their entire team will be joining us at Facebook…”.

While at the moment the impression given is that WhatsApp will remain unchanged, there are the sceptics out there who are discussing and will be watching and waiting to see if there will be new charges and/or if it gets integrated into/swallowed up by Facebook.

For now WhatsApp say – Here’s what will change for you, our users: nothing.

Only time will tell in the end I suppose.

Blocking Online Adverts – Is this good or bad?

Ever since installing AdBlock Plus to Chrome, and enjoying being able to happily watch WHAT I WANT on YouTube without being forced to watch adverts first, I’ve been wondering what effect this will have on the future of online advertising.   According to this Forbes post, Use of Ad-blocking is on the rise, the use of ad blocking is growing at a rate of 43% per year.

 

 

So, I’ve done a little research here’s what I found.

Where initially Adblock Plus would block all advertising, it now apparently has a whitelist of selected sites and services whose ads are allowed through the filter.  These do seem reasonable to me if you read about what they class as non-intrusive ‘acceptable ads‘.  

Obviously, it is controversial, as detailed by Dave Lee, BBC Technology News – Is it ethical to block adverts online? 

I had a look through the The Internet Advertising Bureau (IAB)*, report mentioned (OK, so I didn’t read it all in depth – it’s extremely lengthy!) and found the following points make their case fairly clear. 

Below are extracts from the White Paper: Consumers driving the digital uptake – The economic value of online advertising-based services for consumers.

 P13 Point 4. Primary Research:  “…current ad-financed services generate significant value for the average Internet user, being an order of magnitude higher than what the same user would be willing to pay for eliminating the related disturbance of advertising and privacy issues.”

 P 14 Point 4.2: “Free ad-funded services generate the bulk of this consumer services surplus, highlighting the significant value of the ad-based revenue model for consumers.”

 P24 Point 5 : “the value obtained from using Web services remains six times larger than what users are willing to spend to avoid such disturbance. This means that the current ecosystem works quite well and that caution must be exercised in challenging the current system because of the risk of creating other imbalances.”

What this report seems to suggest/confirm is that Advertising basically helps pay for all the free stuff we get while using the internet, and the detriment is far, far, way out-weighed by the benefits.

So now I’m all for acceptable and non-intrusive ads, in order to keep a lot of what we use on the internet free.  

What do you think about blocking adverts and the future of online advertising? Comment below:

 

 *FYI The IAB is a UK-based trade association for online and mobile advertisers.

Dot Social has expanded

In 2014 we welcome two new partners to Dot Social.

I am very excited to announce (if you haven’t already noticed) that we have expanded.  I’d like to welcome to the team; established marketeer and generally fabulous Wendy Ager (if you have any connections to businesses in Croydon you’ve probably come across her at networking events on Twitter) AND photography / graphic design aficionado and e-learning expert Ania Wilk Lawton to provide an engaging visual and web design element to our services.

Three times the expertise.

‘Three Marketeers’ ready to help you fulfil your digital marketing requirements and help you use Social Media to progress your business.

Let me introduce you to the team:

Wendy Ager is a prolific online networker and established Marketeer, she specialises in Twitter, writing, copy/ for online or Linked In, business marketing & business coaching. With 4000+ followers on Twitter, she knows how to work it!

Ania Wilk Lawton has a passion for visual and creative services, running an established photography business alongside her involvement in DotSocial. With additional experience and a deep love for all things WordPress, she can make your business look good!

And myself, Stephanie Darkes Digital Marketer and Social Media Superstar and lover of all thing creative.  I have over 10 years experience in a wide range of areas from implementing and managing marketing campaigns across multiple social media platforms for SMEs to writing for local publications and blogging.

Collectively we have nearly 10,000 followers on Twitter and 3,000 on Facebook.

And we are ready to help you!