The theory of the Purple Cow

Cover of "Purple Cow: Transform Your Busi...

Cover via Amazon

I met an interesting guy at #purleybreakfastclub called Jason @GiraffeBanners he was having an in-depth conversation with Ian from The Jolly Farmers about a Purple Cow… It was my first foray into the world of networking and I thought it was some kind of bizarre tweet / network code.

Jason explained to me about the Seth Godin marketing concept.

For those of you who haven’t heard of it, to save my fingers and my brain power, here’s an overview and a handy link to Seth’s site.

http://www.fastcompany.com/magazine/67/purplecow.html

http://www.sethgodin.com/purple/

Cynthia @cacevents wanted to know what it was all about too and I challenged Jason to cover it in one tweet (140 characters) he said he couldn’t but this led me to think it must be possible… I spent all day obsessed by the idea of purple cow and came up with this:

“Marketing should be remarkable, brown cows get boring, nobody notices boring things, be exceptional, be a purple cow”

I was quite proud of myself.